2025 Black Friday/Cyber Monday FAQ
Whether you’re a new user or a returning member looking to upgrade, here’s everything you need to know about our biggest promotion of the year.
💰 What discounts are available during Black Friday / Cyber Monday?
We offer our best prices of the year on DNA kits, subscription plans, and select reports. Discounts vary by product and are automatically applied at checkout.
➡️ Keep an eye on www.selfdecode.com for live pricing once the promotion begins.
🧬 Do existing customers get a discount too?
Yes! Existing users can purchase additional reports or DNA kits at discounted prices.
If you’re already subscribed, log in to your SelfDecode account — the discounted prices will appear automatically during the sale.
📅 When does the Black Friday promotion start and end?
Our sale runs from Nov 4 - Dec 2. We’ll send announcements via email, so make sure you’re subscribed to our newsletter to stay updated.
🔒 How do I claim the offer?
No promo code is required — all discounts will be automatically applied once the sale goes live on our website.
🚫 I just bought something before the sale — can I get the Black Friday price?
Promotional pricing only applies to orders placed during the sale period. We cannot offer price adjustments for purchases made before or after the promotional period.
📦 Are DNA kits included in the sale?
Yes! DNA kits are typically part of our Black Friday promotions. You can purchase a kit as part of a bundle for the best savings.
🌍 Do you ship DNA kits internationally?
Yes, we ship worldwide. Shipping fees and delivery times vary by location and are displayed at checkout.
🧾 Can I combine Black Friday deals with other coupons or offers?
No, Black Friday and Cyber Monday discounts can’t be combined with additional promo codes or discounts. The Black Friday prices are already the lowest available, and exclusive to this promotional period.
🧘 Can I gift a DNA kit or subscription to someone else?
Absolutely! You can view our most current promotions and purchase your loved one's gift here: https://selfdecode.com/en/gifts/
🕒 How long do I have to activate or use my DNA kit?
We recommend using your SelfDecode DNA kit within a year to ensure you get the most out of your membership, however the kits are designed to last much longer!
❓Need help or have questions about your order?
Reach out to our support team at support@selfdecode.com — we’re happy to assist with any Black Friday order or subscription questions.