Strategies to Integrate DNA Testing in Your Practice w/ Real-Life Examples
PromicsEdge makes it easy to bring DNA insights into your practice in a way that fits your style, your services, and your business model. Below are a few proven strategies to help you get started, whether you're just beginning or looking to expand what you're already offering.
đź’ˇ First, choose your pricing model
Before you decide how to integrate DNA testing, start by choosing who will pay for the test:
- Referral Link – Your client pays directly. Share your personal referral link, and your client handles checkout and shipping themselves. You’ll automatically be connected in the platform once they sign up.
- Add a Client – You pay for the test. Use the “Add Client” feature to manage the process and cost yourself. This is ideal if you want to include testing as part of a paid service package.
Choose the option that fits your services best. Some Pros even mix and match depending on the client.
đź”— Learn how to add a client using either of the above options here.
🧬 Integration Strategies
Here are three simple ways practitioners are successfully offering DNA testing with PromicsEdge:
1. Pair DNA tests with one-on-one consultations
Bundle DNA testing into your standard consult process. You can:
- Review key genetic reports during your session
- Use insights to personalize supplement, diet, or lifestyle guidance
- Generate an Action Plan together with the client during your call
Tip: Use the Health Overview PDF or Action Plan as a leave-behind resource.
💰 Sample Pricing Model – Affiliate Link (Client Pays)
Your client purchases using your affiliate link. You earn a 25% commission, and they save 10%.
DNA Wellness Kickstarter Package
Includes:
- DNA kit & Essential Bundle
- 60-minute consultation
- Action Plan or Health Overview PDF
- Optional: Follow-up message with additional recommendations or product links
| Item | Cost |
|---|---|
| DNA Kit + Essential Bundle (Client Pays) | $376 |
| Your consult fee (e.g., 1 hour @ $150) | $150 |
| Total client cost | $526 |
| Your earnings (consult + 25% commission) | $150 + $94 = $244 |
âś… Why this works:
Low overhead, high personalization. Clients cover their own test cost and receive tailored, expert guidance with minimal time commitment on your end.
💰 Sample Pricing Model – Practitioner Pays (“Add a Client”)
DNA Wellness Kickstarter Package
Includes:
- Branded DNA kit + shipping (U.S.)
- Essential Health Analysis
- 60-minute consultation
- Personalized Action Plan
- Optional: Follow-up email with product or lifestyle suggestions
| Item | Cost to You |
|---|---|
| DNA Kit (Branded) | $99.00 |
| Client Profile (Health Analysis) | $180.00 |
| Total cost to you | $279 |
What you charge the client:
💵 Example pricing range: $550–$750
Your profit:
💰 Example range: $271–$471
âś… Why this works:
This is a done-for-you model — ideal if you want to offer a premium, simplified experience. It works especially well if you already bundle services into packages or prefer a flat-rate approach.
2. Include DNA testing in a larger wellness package
If you already offer programs or multi-session packages (e.g. a 3-month gut program or a hormone reset package), DNA testing can add value and differentiation.
You can include:
- A DNA kit
- Customized Health Reports and recommendations
- Lab analysis or add-on reports
This works well with the “Add a Client” option, allowing you to bake the test cost into your pricing.
💰 Sample Pricing Model – Affiliate Link (Client Pays)
You include DNA testing as a required step in the program, and clients purchase their kit + report bundle through your referral link.
âś… No cost to you
âś… You earn 25% commission
âś… Your client saves 10%
Example: Gut Health Reset Program
- Includes: 3-month program, 1:1 coaching calls, DNA testing
- Clients order the Essential+ Bundle through your referral link
| Item | Retail Price | Client Pays (10% off) | Your Commission (25%) |
|---|---|---|---|
| Essential+ Bundle (DNA Kit + Health Analysis) | $667 | $600 | $150 |
Your Program Price (excluding DNA): $900
Client Pays Total: $600 (DNA) + $900 (your fee) = $1,500
Your Profit: $900 + $150 = $1,050
đź’ˇ Tip: You can require clients to complete the DNA test before their first coaching session.
💰 Sample Pricing Model – Practitioner Pays (“Add a Client”)
You purchase the DNA kit and Client Profile for your client in-app and roll it into the price of your full package. This gives you more control over branding and onboarding.
âś… You get 32.5% off
âś… One smooth experience for your client
âś… You keep 100% of the client payment
Example: 3-Month Hormone Optimization Package
| Item | Retail Price | Practitioner Pays |
|---|---|---|
| Unbranded DNA Kit | N/A | $119.00 |
| File Upload + Health Analysis | $318.88 | $180.00 |
| Add-On: Medical Reports | $99.00 | $67 |
Your Cost (DNA + Medical): $366
Package Price You Charge: $1,497
Your Profit (before time/labor): $1,131
You can adjust this price based on how many sessions are included in the program, your hourly rate, etc.
3. Offer DNA testing as an add-on to your services
You don’t need to change your service structure to offer DNA testing. Many practitioners simply add it as an optional upgrade for curious or proactive clients.
You can:
- Mention it in newsletters or onboarding materials
- Include it on your website or intake forms
- Offer it during sessions when relevant
Use your referral link to keep it simple — the client purchases the kit themselves, and you get notified once they’ve joined.
Need help deciding?
If you're unsure which model or strategy fits best, don’t worry — we’re here to help. Just reach out at support@selfdecode.com, or book a quick walkthrough with our team here.