How To Integrate SelfDecode Into Your Practice
Incorporating advanced DNA testing and analysis into your healthcare practice offers a unique opportunity to enhance patient outcomes and differentiate your services.
This document provides strategies on how you can integrate SelfDecode's services into your offerings, along with ideas for forming packages and pricing that align with your business goals.
Pricing Overview
Before diving into package and pricing strategies, here's a quick overview of our retail prices and costs for you. We’ll focus on strategies that incorporate our most popular plan: the DNA Kit and Health Analysis.
Since many of our add-on reports are optimized for use with our kit, we recommend encouraging clients to purchase the SelfDecode DNA kit, making it easier for them to purchase add-on reports, should they wish in the future.
Note: The cost for practitioners is determined by the number of client accounts created through the Pay & Connect method. If you are subscribed to any of the following paid professional plans—Pro Starter, Pro Business, or Pro Premium—please calculate your expenses based on the cost of a client credit and a DNA kit.
| Retail Price | Practitioner Cost | |
| DNA Kit + Health Insights | $417.88 | $282.07 |
Shipping within the US (Shipping varies for other regions. Learn more.) |
$12.00 | $12.00 |
| Retail Price | Practitioner Cost | |
| Add on: Medical Reports | $99.00 | $99.00 |
| Add on: Medical Reports w/ Longevity Screener | $249.00 | $249.00 |
| Add on: Ancestry Reports | $79.00 | $79.00 |
| Add on: Pharmacogenomics (PGx) Report | $99.00 | $99.00 |
| Add on: Carrier Status Report | $49.00 | $49.00 |
Please note that our DNA kit is required for the Longevity Screener, PGx, and Carrier Status Reports. If your client does not have a SelfDecode DNA file, you will be prompted to purchase one when you add-on one of these reports. The cost of the kit is an additional $99 plus shipping.
Strategy 1: Pair DNA Reports with One-on-One Consultations
Enhance the value of your consultations by offering personalized DNA reports as a basis for your patient interactions. This approach provides deeper insights into your patients’ health and enables you to tailor recommendations based on genetic predispositions.
Implementation
- Initial Consultation Package: Bundle the DNA kit + health insights ($282.07 cost) with a one-hour consultation session. The retail price for this package can be set at $550-$600, which includes both the DNA report and the consultation.
- Follow-up Sessions: Offer follow-up consultations priced separately at $100-$150 per session, focusing on the analysis and application of the DNA report findings.
- Suggested Pricing:
- Retail: $600 for the initial package (offering a savings incentive over separate purchases).
- Profit Margin: ~$318 per initial package sold.
Why It Works
This strategy adds significant value to consultations, making them more comprehensive and personalized.
Best Suited For
Practitioners with established practices who can offer in-depth consultations and want to enhance their service offerings with personalized genetic insights.
Strategy 2: Incorporate DNA Testing into a Larger Wellness Package
Integrating DNA testing into broader wellness packages can provide a holistic approach to health, addressing multiple aspects of well-being such as nutrition, fitness, and lifestyle.
Implementation
- Comprehensive Wellness Program: Create an all-inclusive wellness package that includes the DNA kit + health insights, a Longevity Screener or Medical Report, the Ancestry report, and additional services such as nutritional counseling and fitness planning. Cost for practitioners is $610.07 ($282.07 + $249 + $79).
- Tiered Packages:
- Basic Package: Includes DNA kit + health insights.
- Suggested Price: $700 (profit margin: ~$418).
- Premium Package: Includes DNA kit + health insights and one add-on report (Longevity Screener, Medical Report, or Ancestry).
- Suggested Price: $950 (profit margin: ~$419).
- Elite Package: Includes DNA kit + health insights, all three add-on reports, and additional wellness services.
- Suggested Price: $1,400 (profit margin: ~$789).
- Basic Package: Includes DNA kit + health insights.
Why It Works
This strategy provides a comprehensive and multi-faceted approach to health, appealing to clients seeking thorough and personalized wellness solutions with various reports.
Best Suited For
Practices with a broad range of services or those looking to offer a complete health solution.
Strategy 3: Sell Individual Summary Reports and Bundles
Leverage the diverse range of summary reports available to create individualized offerings that cater to specific health interests and needs. By selling these reports individually or in bundles, you can provide targeted insights while creating additional revenue opportunities.
Implementation
- Cost Calculation: The cost of a plan that includes 17 summary reports is $282.07
- Bundle Packages: Offer a bundle of three summary reports starting at $350. Each additional report beyond the initial three can be sold for $99.
- Suggested Bundles:
- Diet and Nutrition Bundle: Includes three summary reports focused on Diet & Nutrition, Gut Health, and Metabolic Health
- Brain and Cognitive Health Bundle: Includes three summary reports on Brain Health, Sleep, and Fatigue.
Why It Works
This strategy allows for flexible and targeted offerings, catering to specific patient interests and needs while providing practitioners with a way to offer personalized and actionable insights.
Best Suited For
Practitioners with a smaller practice or those seeking to offer a personalized and affordable entry point into DNA-based health services.
Conclusion
Integrating SelfDecode's services into your practice offers numerous benefits, from enhancing patient care to increasing your revenue streams. By strategically forming packages and pricing, you can provide your patients with personalized, cutting-edge health insights that align with their needs.
Note: Please remember to account for shipping costs when pricing your packages. Shipping within the U.S. is a $12 flat rate, while shipping to other locations may vary.
For more details or support in implementing these strategies, please contact our friendly Pro Support team at support@selfdecode.com.
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